Configuring the site

This is a checklist of things to complete prior to your site’s go-live day. Everything in the first sections is yours to configure directly in Floatist. The final section covers items that the Floatist team handles. Reach out to support@floatist.com when you’re ready for those.

Brand and site settings

• Upload your company logo in Settings > Global settings. The logo is used across the marketing site, the booking flow, and generated PDFs. Set it once and it applies everywhere.

In Settings > Marketing > Website:

• Add or review the content for your Home, Contact, and About us pages.
• Choose your font, brand color, home page secondary color, and footer color.
• Configure your working hours, Google review link, social links, partner logos, privacy policy, terms of service, and cancellation policy. Guests see all three as links they can open from the booking confirmation step, and from the site footer.

Boats

• On each boat page in Settings > Fleet, add a rich description, highlights, and specs: content that helps a guest picture being on that boat. This is one of the biggest conversion levers on your site.
• Upload at least 5 high-quality images per boat. If you use an MMK or NauSYS integration, confirm those images are imported. Sort them in your preferred order. The first image appears in the fleet listing and at the top of the boat detail page. See Image specifications for recommended sizes and aspect ratios.
• In Settings > Marketing > Bases and boats, enable each boat for the marketing website. Boats that are not enabled will not appear publicly.

Bases

In Settings > Bases:

• Add rich, well-written information for each base. Base content is visible on both the base page and individual boat detail pages, so a good description pays off in two places.
• Add each base’s Google Maps ID so the map embed renders correctly on the base page.

Availability and pricing

In Settings > Marketing > Availability and pricing:

• Every boat has availability configured. See Boat availability for setup instructions.
• Every boat has pricing configured. See Boat pricing for setup instructions.

Note

Confirm how far out availability and pricing should be set so guests never see a date range with missing information. Availability can be set further out than pricing if needed.

Optional content

• Add blog posts at Settings > Marketing > Blog posts. Use the Order field on each post to control how posts sort on the public site (lower numbers appear first; leave blank to sort by publication date).
• Add services at Settings > Marketing > Services. The Order field works the same way.

Floatist team to configure

These items can only be set up by the Floatist team. Contact support@floatist.com when the sections above are complete.

• Favicon generation and upload: favicon.ico, apple-touch-icon.png, and web-app-manifest files. Note: favicons are cached for weeks. Confirm your final brand assets before requesting this, as changes after the fact are not straightforward.
• Redirects from your existing website: Floatist maps your old URLs to new ones so Google preserves your existing rankings. Without this, your site loses all accumulated SEO value on cutover.
• Google Analytics ID configuration.
• Google site verification.
• Online payments setup: the first installment percentage, the full payment window, your Adyen merchant ID, and a tax rate if one applies (and whether it’s included in your prices or added on top). See Tax.